YourBloodIsNotYourOwn.com is a promotional website tie-in to the 2016 Assassin's Creed: The Movie detailing information on the human genome and the Animus 4.3, in addition to hosting behind-the-scenes videos from the film's production.
Your genetic code holds a creed all its own. Explore this infographic and discover why your blood is not your own
Your genome doesn't necessarily define you. 70%, or 14,000 of our genes, have "on" and "off" switches that are collectively known as the epigenome. External and internal stressors and de-stressors can alter the majority of your genome, and these changes can be passed on over generations – a process called transgenerational inheritance.
DNA fact 1
Generation after generation, 6 environmental stimuli affect how humans adapt and evolve as a species: types of stress, quality of diet, prevalence of toxins, infections, how we nurture one another, and our environments. One day soon, humans may well be the 7th driver as we hone ways of recoding DNA and our epigenome
DNA fact 2
No matter your beliefs or background, we aren't that different. While every human cell contains 23 pairs of chromosomes, their double helix forms 3.2 billion bases. In reality, the difference between any two humans lies in just .1% of our entire species' genome.
DNA fact 3
There are 4 principal blood types in humans. In many Eastern cultures, blood type is thought to reveal aspects of one's temperament. O Blood types are considered social creatures, whereas Type A blood types can be on the shier side, Type B blood types are known for optimism, whereas Type AB blood types are more cautious and rational.
DNA fact 4
The human body contains 0.2 mm of gold, most of which is found in our blood. Unfortunately (or fortunately), one would need a bodycount over 40,000 to pay for a cup of coffee. If anyone could do that, it's probably the Assassins.
DNA fact 5
Deconstructing the Animus
The Abstergo Foundation's Madrid research center was built on and encloses a 12th century chapel of unknown function. Just beyond the ancient stone walls sit comfortable living areas for the facility's guests.
Bleeding-edge genome mapping, DNA chain parsing, and VR memory recording systems are housed beneath the worn, stone floor.
Once the subject is connected to the Animus' armature, their genetic information is delivered to the DNA chain reader via an epidural administered at the base of the skull.
The subject's digitized DNA chains are compared and matched to archaeological samples from their target historical figure, and with these two chains, the Animus projects events from history.