Merchandise Lifts
 
- "We are always trying to think of new ideas for players to get around the city in cool and efficient ways; so here Ezio uses a merchandise lift, allowing him to travel up many stories almost instantly."
- ―Jean Francois Boivin, E3 Single Player Walkthrough
The Merchandise lift is a device available in Assassin's Creed: Brotherhood. It consists of a rope
attached to a suspended weight stretching from ground level to the pulley at the top of a beam. The rope is held in place by a lever at ground level. Players can kick the lever, releasing the weight, and grab onto the rope which is pulled up as the weight descends. This allows players to get on top of a building within seconds.
It should also be noted that if the weight falls ontop of someone (Guard, civilian, etc) they will be killed, however you wont receive the "Ezio did not kill civilians" message you would normally get.
Lifts also appear in the multiplayer as Chase Breakers and they do the same exact thing as in the story. They're useful when escaping pursuers or when reaching a target up on the roofs. If one uses the lift the weight will slowly rise back up and it will become available to others in roughly 3-5 seconds.
