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Merchandise Lifts
- "We are always trying to think of new ideas for players to get around the city in cool and efficient ways; so here Ezio uses a merchandise lift, allowing him to travel up many stories almost instantly."
- ―Jean Francois Boivin, E3 Single Player Walkthrough
The Merchandise lift is a device available in Assassin's Creed: Brotherhood. It consists of a rope attached to a suspended weight stretching from ground level to the pulley at the top of a beam. The rope is held in place by a lever at ground level. Players can kick the lever, releasing the weight, and grab onto the rope which is pulled up as the weight descends. This allows players to get on top of a building within seconds.