User:Lacrossedeamon/Abstergo Entertainment CoolSign

Corporate messages via digital signage throughout Abstergo Entertainment's Montreal office.

Message set 1

FINANCIAL REPORTMARKET NEWSGIVING BACKCANCELLEDBREAKING WITH CONVENTIONOUR LEGACYANIMUS TECH

Abstergo Entertainment posts first-half-of-the-year earnings…

Sales are up 12.1 percent compared with the same period last year…

Due to a 59% increase in revenue derived from game products

Gaming market continues to grow. Opportunity lies in developing new audiences by embracing diversity among players and in content.

As part of our commitment to growing healthy communities…
Abstergo Entertainment hosts the 2nd annual Run For the Memories…
...in partnership with Hôpital Sainte-Marguerite Neurological Institute. Contact your manager to register and begin fundraising.

The 5 à 7 on the terrasse has been canceled.
Abstergo Entertainment Weather Tracker warns of hailstorms with a chance of flash-flooding, beginning around 5pm.
Happy Hour will be rescheduled when/if weather permits. Thank you for your comprehension.

Abstergo Entertainment congratulates all Abstergo Entertainment teams…
For their strong showing at AbstergoCon…
Abstergo Entertainment teams from Montreal brought home five Abstergo Medals, demonstrating their leadership among Abstergo teams, internationally.

The innovation and research of today's Abstergo Entertainment teams sows the seeds for the entertainment revolutions of tomorrow.
Let's remember some of our favourite releases…
Liberation got players looking at the world from a new perspective… and sparked a spike in the sale of leather hats.

Within us lies a hidden storage device: Our DNA.
About 750MB of information can be stored in a single molecule of DNA.
Abstergo Industries' unique ANIMUS technology allows us to explore a vast universe of ancestral knowledge…

INSIPIRATIONS IN HISTORYINSPIRATIONS IN HISTORYINSPIRATIONS IN HISTORYINSPIRATIONS IN HISTORYMORE THAN ENTERTAINMENT

Long day? When research gets tough, gather inspiration from the Titans of innovation. This episode: Thomas Edison.

As prolific an inventor as he was a businessman, Edison held thousands of patents in the US alone.

Edison created of the world's first industrial research laboratory. You could say he invented R&D.

Innovation is hard work. When creative juices flow slowly, find inspiration in history. This episode: Aphra Behn.
A dramatist and a spy, Aphra Behn was a thought-leader during the English Restoration.
Behn's best known work, Oroonoko, the story of an African prince, explored the politics of slavery, race and gender.

Making games can be an emotional journey. Look to history for guidance on balancing research and creation. In this episode: Hedy Lamarr.
The Austro-American actress often celebrated for her looks is perhaps better noted as an inventor of the Secret Communication System.
… necessary for contemporary wireless communication systems, such as your Abstergo Entertainment communicator.

Food for thought: when inspiration flags, nourish your mind with history. In this episode: Norman Borlaug.
Norman Borlaug's agronomy research earned him a name as "The Man Who Saved A Billion Lives".
Borlaug gave the world the means to prevent famine, in the form of disease-resistant, high-yield grains.

We got our start as the entertainment division of Abstergo Industries, where research into genetic memory led to captivating, enthralling, surprises.
Today, with a wide range of transmedia offerings, from games to books, films and comics, we’re more than just an entertainment company.
“We change the world. Every day, in a hundred different ways.” – Warren Vidic

HOW ABOUT A SNACK?GREAT MOMENTS IN ENTERTAINMENTCONFIDENTIALITY AND YOUSECURITY NOTICESECURITY NOTICEIN PRODUCTION

In the atrium, you’ll find everything you need for a healthy, energized work life, from fresh sushi, to organic, free trade coffee.

All our ingredients are grown in Abstergo Industries' state-of-the-art, community-run laboratory farms, or "Comfarmbratories."

To contribute to our adopt-a-Comfarmbratory project, contract your manager.

The year, 1747. In New Orleans, a warrior is born. White, black, rich, poor, French, Creole, she straddles worlds…
Her name is Aveline, and through her eyes, a generation of gamers experience her strength, her challenges, and ultimately, her victory.
Liberation: An Abstergo Entertainment success story.

You're excited by your work. That's important. We encourage it. But remember, your findings are privileged and confidential.
Honouring your NDA is the shortest path to success. Discreet researchers win special assignments and access to the most interesting information.
Your mantra for success: Observe all you can, don't share what you observe.

Remember: Your breaks belong to you, but so does the responsibility for keeping Abstergo Entertainment safe. Browse only approved and listed sites.

You communicator is your key to access and success alike at Abstergo Entertainment. Do not take it home, or away from the campus, for any reason.

The Edward Kenway Project continues to surpass expectations.
Adventure, plunder, blood on the high seas – the blockbuster potential continues to blow us away.
Our most dedicated researchers are combing the Caribbean for the deepest secrets of the past.

SECURITY NOTICEPLEASE REMAIN CALMPLEASE REMAIN CALMDEVILS OF THE CARIBBEANERGONOMICSSAFETY IS YOUR RESPONSIBILITY

We have experienced a data security breach. Please cooperate with security officers.

Security measures have been put in place, for your own safety.
You have been temporarily isolated, for your own protection. Please continue your research as normal.
Security agents are investigating. We hope this matter will resolve without delay.

Security measures are temporary. If you have information leading to the resolution of this investigation, contact your manager immediately.

Internal focus group testing for potential trailers relating to products derived from the Edward Kenway Project will begin soon.
Please speak with your manager if you wish to participate.
Please remember that all trailers and project names are preliminary and confidential.

Long periods at sea in the Animus may lead to nautical bleeding effects. Please contact your manager if you experience sea sickness.

Any information pertaining to the sighting of intruders into the building should be reported to a manager at your earliest convenience.

Message set 2

SECURITY NOTICESECURITY NOTICEINSPIRATIONS IN HISTORYINSIPIRATIONS IN HISTORYERGONOMICSBROADWAY BOUND?

Your Communicator is YOUR tool for all communication, access and personal data. Do not loan or share it with anyone.

In the interest of data security, only approved communication channels are to be used.

Innovation is hard work. When creative juices flow slowly, find inspiration in history. This episode: Aphra Behn.
A dramatist and a spy, Aphra Behn was a thought-leader during the English Restoration.
Behn's best known work, Oroonoko, the story of an African prince, explored the politics of slavery, race and gender.
Oroonoko is also credited with contributing to the growth of the English language itself.
Today, Abstergo Entertainment continues to strive to promote peace, equality and prosperity.

Long day? When research gets tough, gather inspiration from the Titans of innovation. This episode: Thomas Edison.
As prolific an inventor as he was a businessman, Edison held thousands of patents in the US alone.
Edison created of the world's first industrial research laboratory. You could say he invented R&D.
You could say Edison invented R&D.
Thomas Edison: his approach to research lives on at Abstergo Entertainment today.

Long periods at sea in the Animus may lead to nautical bleeding effects. Please contact your manager if you experience sea sickness.

Internal focus group testing for potential project development of Blackbeard: The Musical! will begin soon.
If you have any background in the performing arts and wish to participate in a table reading, please contact your manager.
Please remember that all development projects are experimental and confidential.

Message set 3

THE FUTURE OF GAMINGWORKING TOGETHERANIMUS TECHSECURITY NOTICESECURITY NOTICE

Backed by ANIMUS technology, Abstergo Entertainment is poised to lead the future of gaming.

Let's look back on our favourite releases.
LIBERATION
Live and play through the eyes of Aveline de Grandpré, and experience America as you've never seen it before: French.
MULTIPLAYER
Prepare for the ultimate immersive experience with the Animus training program!

Watch this space for upcoming announcements!

We all hope for that flash of inspiration to drive the next great discovery…
But innovation thrives on method and process – steady evolution built on a solid foundation…
Abstergo Entertainment pushes boundaries, day in, day out
Not just with the technology that powers our exploration of history…
But in the rewarding and ergonomic environment we foster, from which to explore the past.

= Within us lies a hidden storage device: Our DNA.
About 750MB of information can be stored in a single molecule of DNA.
Abstergo Industries' unique ANIMUS technology allows us to explore a vast universe of ancestral knowledge…
… using the technology of the future and the excitement of the past to bring our players the ultimate gaming experience…
Players might become pirates and assassins, scholars and popes. Within history, lies opportunity.
Abstergo Entertainment and ANIMUS:
Exploring the past to bring you the future.

Following a series of intrusive activities, we have been forced to isolate employees of interest.
Precautions are being taken for the safety of all employees.
You are requested to comply with all instructions during your containment.
Your containment and treatment for the foreseeable period is in accordance with appropriate employee guidelines.

Listed individuals are suspected in recent attacks on Abstergo Entertainment.
If you have any knowledge concerning their whereabouts please contact Security immediately or speak to your direct manager.

ENTERTAINMENT MARKET NEWSENTERTAINMENT MARKET NEWSENTERTAINMENT MARKET NEWSENTERTAINMENT MARKET NEWSIN PRODUCTIONDEVILS OF THE CARIBBEAN

"Pirhanacane" takes Hollywood by storm

The cheesy sci-fi disaster pic set to open to the biggest weekend on record…

… is also providing an easy target for social media pundits, further driving its viral success.

The road to award season has already accumulated a few notable detours and wrecks…
While Zombie-based entertainment products continue to shamble toward the finishing line…
… road conditions have not favoured ninjas and cowboys. Will pirates come from behind for a surprise victory?

Abstergo Entertainment stock jumps on rumours of new projects…
The company remains mum on what they are producing, if anything, commenting only "no comment."
But sources close to the company confirm that they are, in fact, working on "something."

20,000 1/2 Leagues Under the Sea a Surprise Hit
"We don't consider it a remake, as much as we do a re-boot of the re-boot of the re-boot," boasted producer, Lucien Kershner-Albl, on location
Asked whether the game's Bermuda Triangle setting presented any hurdles, Kershner-Albl replied, "no, but it did lead to some pretty great pranks."

Reminder: following the discovery of sensitive information, The Edward Kenway project is to remain a matter of absolute confidentiality.

Internal focus group testing for Pirate Grooming will begin soon, in order to identify the most appealing aspects of authentic pirate style.
If you are willing to pose as a beard and hair model, please contact your manager to learn how to participate.
Likewise, if you have an eye for fashion and an appreciation of men's style and wish to participate in the focus group, see your manager for details.

Misc

• The Animus Training Programme proved so immersive, audiences played it obsessively, from the comfort of their own homes.
• … using the technology of the future and the excitement of the past to bring our players the ultimate gaming experience.
• Abstergo Entertainment and ANIMUS:
  Exploring the past to bring you the future.
• Thomas Edison: his approach to research lives on at Abstergo Entertainment today.
• Oroonoko is also credited with contributing to the growth of the English language itself.
• Today, Abstergo Entertainment conducts research on trends and important topics, striving to promote peace, equality and prosperity.
• Lamarr's Secret Communication System became the foundation for spread spectrum communications and frequency hopping…
• Let Heddy Lamarr's unique marriage of innovation and self-expression inspire us to create emotional gaming experiences at the forefront of technology.
• Borlaug's efforts were saved vast swaths of virgin forest and raising the standard of living in countries like Mexico, India and Pakistan.
• Norman Borlaug transformed lives with agronomy. YOU can transform lives with entertainment. Abstergo Entertainment.
• If you have any information that may lead to the resolution of this investigation, please contact your manager.

Fl. 1 - Lobby

Frist Floor Layout

GENERAL INFORMATION

ABSTERGO ENTERTAINMENT IS A DIVISION OF ABSTERGO INDUSTRIES
THAT PRODUCES MULTIMEDIA PRODUCTS. ITS PRIMARY PRODUCT IS A
GAMIN CONSOLE VERSION OF THE ANIMUS. WHICH WAS SOLD ON A
WORLDWIDE SCALE. THROUGH ITS INITIAL BASIS, IT ENABLED THE
COMPANY TO INFLUENCE THE PUBLIC THROUGH PRE-
PACKAGED GENETIC MEMORIES AND WIDE, SOCIAL GAMING CONSTURCTS

1. ENTRANCE

- THE MAIN ENTRANCE OF THE BUILDING - SECURITY CHECK AND WAITING AREA

2. TESTING ROOMS

- TESTING ROOMS - STAIRS TO UPPER LEVEL - SEATING AREA - SMALL GARDEN - WC

3. SHOWROOM

- ENTERTAINING INFO WALLS - GAME SERVER ROOMS

4. INFORMATION

- INFORMATION DESK - COFFEE AREA - SECURITY ROOM - SERVER ROOM

5. ATRIUM

- EXOTIC GARDEN - CORAL POOL - BRIDGE TO ELEVATOR

6. ELEVATOR

- AQUATIC ELEVATOR - FLOOR 1 LOBBY - FLOOR 2 CUSTOMER SERVICE - FLOOR 3 WORKING AREA - FLOOR 4 ADMINISTRATION - FLOOR 5 RND - FLOOR 6 HUMAN RELATIONS - FLOOR 7 RELAXATION AREA - TOP FLOOR CCO OFFICE

Ambient Abstergo Employee

• We’re pregnant!

• I told you not to get so close, Ralph.
  Who are you?
  Let’s get you out of here.[Beat] Follow me.
  Like hell I will! I do not trust what I cannot see.

• [CUT]Nice, right?
  At the top of the screen you can read the latest news or check if you’ve received any messages.
  You can also have a look at your daily itinerary...
  There’s also a list of your previous achievements and completed tasks.
  Of course, if you ever get lost, there’s also a map available with your position updated in real-time.
  All right. Let's take a walk.

• [FR][Inscription de nouvel employé. Numéro HXRL-337](Registering a new employee. Number HXRL-337)

• [FR][Oui. Un p'tit instant. C'est presque prêt.](Yes. Just a moment. Everything is almost ready.)
  It'll just take a minute, okay?
  [FR][C'est bon. Tout est prêt.](Okay. Everything's ready.)
  Okay. Everything's sorted out. Meet me when you're ready.
  When you receive a new objective, have a quick peek at your communicator. It's as easy as that.
  And you'll get a notification when someone calls you.
  You can always see the layout of our building on your communicator.
  Calibrating, right.[Short Laugh]
  Ok. We're all ready. Meet me at reception.
  Hello. Did you get lost?

• [CUT?]Sorry. Cloud servers are offline for a few minutes while I do some... uh... maintenance. But they'll be back online as soon as you run my errand. Get it?

• [CUT]If you need to use the toilets they're just here, on the right.
  Might be a few newspapers laying around too.
  Head to the right of Olivier's office. If the receptionist complains, act like you're using the toilets.
  If we're low on toilet paper just give me a shout, okay?
  Ok, this may be tricky. You need to move some sensitive data around.

• Go to the window. NOW!
  You want me to keep you locked in here forever? Until security finds you? Go to the window!

• Where the hell are you going? Get down to the lobby.
  GO TO THE LOBBY! NOW!
  Go on back to work. We'll be in touch.
  That means you!

• I've marked the server for you, numbskull. Are you that dense?
  Excellent. Now you can remotely hack the computer containing the log files.

• Yeah, look... I don't care what it tastes like, mate. That is a bloody Cappuccino. That is the button I pressed.
  Yes, hang on, please.
  Latte for Steven![FR][Un latte.](A latte.) Steven?
  [mumbling to himself]What a crap detail, my God. Shoot me now.
  Don't be shy!
  Come check out the view.
  A beautiful city, no?
  Up to the penthouse! Yeah?

• [FR][C'est quel band, déjà, que t'aimes bien ? Je crois que j'ai vu le chanteur dans un café sur Rachel.](What's that band you like? I think I saw the lead singer in the Cafe on Rachel.)
  [FR][Lequel ?](Which one?)
  [FR][Celui au coin de Rachel et Charlemagne.](On Rachel and Charlemagne.)
  [FR][Non, quel groupe ?](No, which band.)
  [FR][Oh, je sais pas. Le gars était vraiment grand, avec des cheveux longs et raides.](Oh, I don't know. He was really tall. With long straight hair.)
  [FR][Bowie?](Bowie?)
  [FR][Non, pas Bowie. Qu'est-ce qu'il ferait ici ? C'est un groupe du coin.](No, not Bowie. Why would he be here? It's a local band.)
  [FR][Ouais... Moi, j'aime plus trop les groupes du coin.](Hm. I don't really like any local bands anymore.)
  [FR][Bah, laisse faire.](Oh, forget it.)

• Have you had a chance to go over the Marketing test results?
  You mean the...

• [FR] [Eh, Jérôme t'a parlé de la cabane à sucre, au printemps prochain ? On sera quelques-uns à y aller… Matt, Max, Jeremy, Aaron…](Hey, did Jerome tell you about the Template:WikiSugar Shack next spring? There’s a bunch of us going... Matt, Max, Jeremy, Aaron.)
  [FR] [Jonathan m'en a parlé. Je lui ai dit de me garder deux places.](Jonathan did. I told him to put me down for two.)

• How'd the playtests go?
  Incredible. We were able to keep a constant stream of five Gigs a second.

• Did you hear they're holding a contest to pick the best name for our cloud servers?
  Who's "they?"

• [FR] [Hey, qu'est ce que tu fais quoi, en fin de semain? Si ça te tente, on pourrait aller surfer la vague derrière l'Habitat 67 ? Une dernière fois avant qu'il fasse trop froid ?](What are you doing this weekend? You want to hit the endless wave behind Habitat 67? Once more before it gets too cold?)
  [FR] [C'est trop tard. Y'a plus de vague.](You're too late. It's gone.)

• Have you ever actually MET this guy, John... the one down in I.T.?
  Yeah, I think so. He's super arrogant.

• [FR] [Hey, écoute, j'ai... euh... j'ai deux billets pour un spectacle à Sala, ce soir. Ça, euh… ça, ça te dirait d'y aller ?](Hey, I have two tickets to a show at Sala tonight... would, uh, would you like to go?)
  [FR] [J'ai déjà prévu d'y aller. Avec mon chum.](I'm already going to that show. My boyfriend's taking me.)

• Let me out of here! Please! Someone help me! Where am I? Can anyone hear me? Anyone! Hello?

• [FR][Je l'ai bien cherché. C'est de ma faute. Tout est ma faute. J'aurais dû faire mon travail. J'aurais dû faire attention. Pourquoi je suis allé me promener au lieu de faire ce qu'on me demandait ?] (I deserve this. It's my fault, I know this. It's all my fault. I should have stayed on task. I should have paid attention, not wandered. I should have stuck to the task list.)

• They're testing me. I know it. This is all part of the employee training program. Exercises for the mind. If I stay focused... if I just keep calm... they'll promote me. It's like hazing... a test before the big win. Just stay calm.

• [FR][Je sais qui vous êtes ! Je sais tout, bande de trous de cul ! Vous êtes des Templiers ! Vous êtes tous des Templiers ! Vous pensez garder votre petit secret pour toujours ? Voyons donc! Vous pensez pouvoir vous cacher ? Oh, non ! J'ai une tonne de preuves !](I know you you are! I know everything you bastards! You're Templars! You're all Templars. You think you can hide this secret forever? You think you can hide? Oh no! I have all the evidence I need!)

• You didn't get hacked, did you?
  No, that was Sabrina. She's been on vacation for a while.

• What is it with all these emails we're getting about heightened security restrictions? Did something happen?
  You didn't hear about the hacker?

• [FR][C'est quoi, ces niaiseries d'artéfact ? Toi aussi, t'as eu ce mémo ?](What is this artifact bullshit? Did you get the same memo?)
  [FR][Je crois pas, non.](I don't think so.)

• Aveline isn't part of the Sample 17 bloodline, is she?
  No, she's from Sample 1. A donor from the earliest days of the Animus program.

• It's madness around here, isn't it? This is the craziest week I've seen in four years.
  What do you mean?

• Hey, how's the Trailer going?
  The "Caribbean Devils" trailer? Really good. We have a fine-cut finished. Just a few tweaks and we're ready.

• I really hope I we find an ancestor who lived in feudal Japan. I want to visit that. Or Ancient Egypt. I've heard people talk about that.
  Well, I've seen pictures of the guy who donated Sample 17. Good looking kid, but hard to pin down. Could have all kinds of ancestors.

• If they had better restaurants out here, this place would be perfect.
  I treat myself to long lunches some days. Spend a bit extra, take the metro into town. 10 minutes.
  That's a good idea. Six bucks round trip.
  Exactly. And you have the whole RÉSO to wander around.
  Wait... you go all the way into town so you can eat at the Mall? Come on man.

• [FR][J'ai demandé à faire des recherches sur Connor Kenway, mais ils l'ont refilé à un anglophone !] (I put in a request to research Connor Kenway, but they gave him to an Anglophone!)
  [FR][C'est toujours pareil, c'est pour une histoire de langue. Peut-être que le Sujet 17 avait des ancêtres français ?](That's typical. It's a language thing. Maybe Subject 17 had a few French relatives?]
  I speak English just fine.
  [FR] [Ouais, mais toutes ces expressions du XVIIIe me font capoter. Ça pourrait être de l'allemand.](Yeah, but all those 18th century idioms are crazy. It might as well be German.)
  [FR][Ouais peut-être. Mais peut-être aussi que Lafayette était de sa famille?](I suppose so. Maybe Lafayette was one of his relatives.)
  [FR] [Probablement pas. Mais, c'est vrai que ce serait cool.](Probably not Lafayette. But, yeah, that would be cool.)

• Pierre handed in his notice this morning. This new security measure is freaking people out.
  They won't let him go. It's part of our contract. Having ultra-high security clearance means you have to go through a whole debriefing process. It takes months.
  Really? I had no idea.
  Read the fine print man. Working for Abstergo has its benefits, but there are some drawbacks too. Big ones.

• What’s with all these security notices I'm seeing lately?
  Just a standard message we use on occasion. Nothing to worry about. We've just had some issues around the office lately.
  Like, server security issues? Because these notices seem pretty severe. Like, draconian actually.
  No, no. It's nothing to worry about, really. Walk with me and I'll explain.

• Hey thanks for sharing the White Whale data with me. I was able to track it down myself.
  No problem, man. It's amazing, right?
  Yeah, I tracked it down as soon as I saw your message. Followed it for a while... couldn't catch it though.

• So you managed everything ok?
  Yeah thanks for that – it was a big help.
  The body has been moved?
  Yes sir. And preserved. We'll do what we can.
  Good. Let’s keep security units on standby. I know Miss Lemay said the situation was under control, but I have a feeling we may be needing them again soon.

• Marco! Missed you at the Lumiere festival last night.
  I was there. We talked for an hour before going down!
  We did? When?
  At Nouveau Palais. We shared a booth before taking a Taxi downtown. You don't remember? You kept talking about how damn cold it was.
  Shit. Eliane brought Mezcal to dinner. I don't remember much after dessert.[beat] How was the show?
  Great. Really beautiful.[Beat] You seemed like you were having fun.
  That's good.

• [FR][Non, moi non plus, je ne sais pas où elle est. J'ai entendu dire qu'elle était partie en pleurant, je ne sais pas trop pourquoi, et qu'elle était pas revenue.](No I don’t know where she is either – she’s just not here. I heard that she ran off crying about something and hasn’t come back.)
  [FR][Evidemment, si je la vois, je lui dirai que tu as appelé.](Of course if I find her I’ll let her know you called.)
  [FR][Toi aussi. Au revoir !](You too. Goodbye!)

• So did Edward really meet all those pirates? The famous ones?
  Yes, he did. Blackbeard, Calico Jack, Anne Bonny, Mary Read, Bartholomew Roberts.
  Crazy. Nassau must have been a wild place.
  For a while, yeah. But not after... well. I don't want to spoil it.

• And they pay out bonuses too. Inconvenience Pay, they call it.
  Really? That's actually kind of nice.

• Yeah... yeah, he was killed... shot in the chest multiple times... no, no that shouldn't be a problem... we collected more than enough data-- we'll know soon enough... mm-hm, mm-hm... all right... All right I can send you the results as soon as possible... Okay... any word on Olivier... dammit... God I'm worried sick... yeah... all right... thanks Laetitia... bye.

• o problem – I remember the first time I did this for more than an hour. I had similar kinds of effects from the Animus. [Beat] Just if it happens again have a word with Melanie and see if it needs checking out.
  OK.

• I’m glad that’s over. I hate it when they escalate the security. Makes me jumpy.
  Did they put anyone in the bunker this time?
  Just for a few days, I think. It sucks, but... I suppose it's necessary? We deal with some really sensitive data.
  Classified shit, yeah. I don't know how I feel about it but... It's in our contracts, so...

• Look, I saw the official statement. They're claiming it was a heart attack. So that's that.
  But you saw the guy’s wrist, didn't you? There was a cross! Don't tell me that's just a coincidence.
  Officially, yes. It's a coincidence. End of story.
  Officially...[FR][Merde.](shit.) And what about Unofficially.
  Unofficially... I don't know. I want to believe the best, but I always fear the worst.[Beat] Now stop sticking your nose where it doesn't belong.