Database: 03. "Helix" Marketing Strategy Memo - Revision history

Soranin at 00:48, 13 May 2026

2026-05-13T00:48:51Z

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	[[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]]-->		[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]-->
	[[Category:Database: Assassin Intel]]		[[Category:Database: Assassin Intel]]
	[[Category:Helix database entries]]		[[Category:Helix database entries]]

Soranin: Text replacement - "\[\[pt-br:(.+)\]\]" to ""

2026-05-13T00:11:21Z

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	<!--[[pt-br:Banco de dados: 03. Memorando da estratégia de marketing do "Helix"]]		<!--<!--[pt-br:Banco de dados: 03. Memorando da estratégia de marketing do "Helix"]-->
	[[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]]-->		[[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]]-->
	[[Category:Database: Assassin Intel]]		[[Category:Database: Assassin Intel]]
	[[Category:Helix database entries]]		[[Category:Helix database entries]]

Soranin at 21:27, 9 May 2026

2026-05-09T21:27:21Z

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	<nowiki>*</nowiki>Never speak badly of past projects. Spin negatives into positives, E.G. If they say "The film '[[Devils of the Caribbean]]' was a frightful mess of clichés, dime-store moralizing, and pandering stereotypes. Who thought this bucked of bilge water was a good idea?" You say "Certainly we realized very early in production that 'Devils of the Caribbean' would not be the ideal experience for everyone. But for those who want a fun, exciting, and lighthearted look at the [[Golden Age of Piracy]], their ship has come to port."<br>		<nowiki>*</nowiki>Never speak badly of past projects. Spin negatives into positives, E.G. If they say "The film '[[Devils of the Caribbean]]' was a frightful mess of clichés, dime-store moralizing, and pandering stereotypes. Who thought this bucked of bilge water was a good idea?" You say "Certainly we realized very early in production that 'Devils of the Caribbean' would not be the ideal experience for everyone. But for those who want a fun, exciting, and lighthearted look at the [[Golden Age of Piracy]], their ship has come to port."<br>
	<nowiki>*</nowiki>DO NOT CONFIRM co-operative virtual experiences. You MAY say "This is technology we have definitely considered, and are looking into it as we speak." We will be unveiling this feature at a later date.		<nowiki>*</nowiki>DO NOT CONFIRM co-operative virtual experiences. You MAY say "This is technology we have definitely considered, and are looking into it as we speak." We will be unveiling this feature at a later date.

	{{DEFAULTSORT:03. "Helix" Marketing Strategy Memo}}		{{DEFAULTSORT:03. "Helix" Marketing Strategy Memo}}
	[[pt-br:Banco de dados: 03. Memorando da estratégia de marketing do "Helix"]]		<!--[[pt-br:Banco de dados: 03. Memorando da estratégia de marketing do "Helix"]]
	[[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]]		[[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]]-->
	[[Category:Database: Assassin Intel]]		[[Category:Database: Assassin Intel]]
	[[Category:Helix database entries]]		[[Category:Helix database entries]]

imported>Soranin at 20:31, 14 May 2025

2025-05-14T20:31:49Z

← Older revision		Revision as of 22:31, 14 May 2025
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	DON'T:<br>		DON'T:<br>
	<nowiki>*</nowiki>Do not dignify any rumors about the disappearance of past Abstergo Employees with any kind of response. These rumors are scurrilous attempts to tarnish our company's reputation and should be brushed off with a simple "We don't respond to false accusations and crack-pot theories."<br>		<nowiki>*</nowiki>Do not dignify any rumors about the disappearance of past Abstergo Employees with any kind of response. These rumors are scurrilous attempts to tarnish our company's reputation and should be brushed off with a simple "We don't respond to false accusations and crack-pot theories."<br>
	<nowiki>*</nowiki>Do not mention "Data Tracking," "Cortex Monitoring," fMRI-Omega technology, "Hippocampal Shock", "Occipital ghosting", "Brain Death", "Server Bridges", "Rogue Programs", or "[[Erudito]]". These are industry terms what will only raise false alarms in the minds of muckraking entertainment bloggers from San Francisco. The last thing we need is a 60 point hyperventilating headline on the front page of some squawking tech blog proclaiming "ABSTERGO ENTERTAINMENT IS TRYING TO KILL YOU."<br>		<nowiki>*</nowiki>Do not mention "Data Tracking," "Cortex Monitoring," fMRI-Omega technology, "Hippocampal Shock", "Occipital ghosting", "Brain Death", "[[Server bridge\|Server Bridges]]", "Rogue Programs", or "[[Erudito]]". These are industry terms what will only raise false alarms in the minds of muckraking entertainment bloggers from San Francisco. The last thing we need is a 60 point hyperventilating headline on the front page of some squawking tech blog proclaiming "ABSTERGO ENTERTAINMENT IS TRYING TO KILL YOU."<br>
	<nowiki>*</nowiki>Do not answer questions about Abstergo Industries or its subsidiaries, other than Abstergo Entertainment. Deflect questions of this nature with a simple "I'm here to talk about HELIX as an employee of Abstergo Entertainment," or just a simple "That's not my area of expertise, no comment."<br>		<nowiki>*</nowiki>Do not answer questions about Abstergo Industries or its subsidiaries, other than Abstergo Entertainment. Deflect questions of this nature with a simple "I'm here to talk about HELIX as an employee of Abstergo Entertainment," or just a simple "That's not my area of expertise, no comment."<br>
	<nowiki>*</nowiki>Do not go into specifics about the nature of genetic memory. A simple "Each man and woman on earth carries around some portion of the collective memories and experiences of their ancestors. Abstergo's various technological breakthroughs in the past few decades have led us to a point where we are able to extract, organize, and replay these memories for the public" will suffice.<br>		<nowiki>*</nowiki>Do not go into specifics about the nature of genetic memory. A simple "Each man and woman on earth carries around some portion of the collective memories and experiences of their ancestors. Abstergo's various technological breakthroughs in the past few decades have led us to a point where we are able to extract, organize, and replay these memories for the public" will suffice.<br>

imported>LeFaith at 02:32, 12 May 2021

2021-05-12T02:32:30Z

← Older revision		Revision as of 04:32, 12 May 2021
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	<nowiki>*</nowiki>DO NOT CONFIRM co-operative virtual experiences. You MAY say "This is technology we have definitely considered, and are looking into it as we speak." We will be unveiling this feature at a later date.		<nowiki>*</nowiki>DO NOT CONFIRM co-operative virtual experiences. You MAY say "This is technology we have definitely considered, and are looking into it as we speak." We will be unveiling this feature at a later date.
	{{DEFAULTSORT:03. "Helix" Marketing Strategy Memo}}		{{DEFAULTSORT:03. "Helix" Marketing Strategy Memo}}
			[[pt-br:Banco de dados: 03. Memorando da estratégia de marketing do "Helix"]]
	[[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]]		[[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]]
	[[Category:Database: Assassin Intel]]		[[Category:Database: Assassin Intel]]
	[[Category:Helix database entries]]		[[Category:Helix database entries]]

imported>LeFaith: verified

2021-05-12T02:21:56Z

verified

← Older revision		Revision as of 04:21, 12 May 2021
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	DO:<br />		DO:<br />
	<nowiki>*</nowiki>Use words and phrases like "innovative," "immersive," "Total Immersian", "Virtual Experience", "True history," and "The final frontier of pure entertainment."<br>		<nowiki>*</nowiki>Use words and phrases like "innovative," "immersive," "Total Immersian", "Virtual Experience", "True history," and "The final frontier of pure entertainment."<br>
	<nowiki>*</nowiki>Elaborate on our flagship virtual experience: "The [[The Tragedy of Jacques de Molay\|Tragedy]] of [[Jacques de Molay]]" -- 14th Century [[France]]; Last of the [[Templars\|Knights Templar]]; Action, Suspense and Adventure.<br>		<nowiki>*</nowiki>Elaborate on our flagship virtual experience: "The [[The Tragedy of Jacques de Molay\|Tragedy]] of [[Jacques de Molay\|Jacques De Molay]]''[sic]''" -- 14th Century [[France]]; Last of the [[Templars\|Knights Templar]]; Action, Suspense and Adventure.<br>
	<nowiki>*</nowiki>Tease our forthcoming features without naming names. Something like "Our forthcoming virtual experiences will explore all sides of history -- good and evil and all the shades in between."<br>		<nowiki>*</nowiki>Tease our forthcoming features without naming names. Something like "Our forthcoming virtual experiences will explore all sides of history -- good and evil and all the shades in between."<br>
	<nowiki>*</nowiki>Spark imagination by asking journalists what time period THEY would like to visit. Ask them if they have any famous people in their ancestral line.<br>		<nowiki>*</nowiki>Spark imagination by asking journalists what time period THEY would like to visit. Ask them if they have any famous people in their ancestral line.<br>

imported>LeFaith: VEX = Virtual Entertainment eXposition (I checked the game's text files and yes, it was transcribed incorrectly.)

2021-05-12T01:59:17Z

VEX = Virtual Entertainment eXposition (I checked the game's text files and yes, it was transcribed incorrectly.)

← Older revision		Revision as of 03:59, 12 May 2021
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	[[Abstergo Entertainment\|ABSTERGO ENTERTAINMENT]] - [[Helix\|HELIX]] TEAM Virtual ~~Reality~~ eXposition (VEX) Press Training		[[Abstergo Entertainment\|ABSTERGO ENTERTAINMENT]] - [[Helix\|HELIX]] TEAM Virtual Entertainment eXposition (VEX) Press Training

	--DETAILS--<br>		--DETAILS--<br>

imported>Lady Kyashira at 08:08, 21 June 2020

2020-06-21T08:08:23Z

imported>Elias Aguero at 10:20, 12 July 2019

2019-07-12T10:20:01Z

← Older revision		Revision as of 12:20, 12 July 2019
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	<nowiki>*</nowiki>DO NOT CONFIRM co-operative virtual experiences. You MAY say "This is technology we have definitely considered, and are looking into it as we speak." We will be unveiling this feature at a later date.		<nowiki>*</nowiki>DO NOT CONFIRM co-operative virtual experiences. You MAY say "This is technology we have definitely considered, and are looking into it as we speak." We will be unveiling this feature at a later date.
	{{DEFAULTSORT:03. "Helix" Marketing Strategy Memo}}		{{DEFAULTSORT:03. "Helix" Marketing Strategy Memo}}
			[[ru:База данных: 03. Письмо: маркетинг-стратегия Helix]]
	[[Category:Database: Assassin Intel]]		[[Category:Database: Assassin Intel]]
	[[Category:Helix database entries]]		[[Category:Helix database entries]]

imported>Kaikai947 at 02:41, 26 November 2018

2018-11-26T02:41:24Z

← Older revision		Revision as of 04:41, 26 November 2018
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	[[Abstergo Entertainment\|ABSTERGO ENTERTAINMENT]] - HELIX TEAM Virtual Reality eXposition (VEX) Press Training		[[Abstergo Entertainment\|ABSTERGO ENTERTAINMENT]] - [[Helix\|HELIX]] TEAM Virtual Reality eXposition (VEX) Press Training

	--DETAILS--<br />		--DETAILS--<br />

← Older revision		Revision as of 10:08, 21 June 2020
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	[[Abstergo Entertainment\|ABSTERGO ENTERTAINMENT]] - [[Helix\|HELIX]] TEAM Virtual Reality eXposition (VEX) Press Training		[[Abstergo Entertainment\|ABSTERGO ENTERTAINMENT]] - [[Helix\|HELIX]] TEAM Virtual Reality eXposition (VEX) Press Training

	--DETAILS--<br />		--DETAILS--<br>
	WHERE: [[Los Angeles]], [[California]] - Aurora Center, downtown.<br />		WHERE: [[Los Angeles]], [[California]] - Aurora Center, downtown.<br>
	WHEN: 10 - 12 June, 2014<br />		WHEN: 10 - 12 June, 2014<br>
	WHO: [[Melanie Lemay]], CCO; [[Marc Scheling]]; Executive Producer; [[Pierre-Louis Belanger]], Project Director; [[Anthony Gbinigie]], Tech Director.<br />		WHO: [[Melanie Lemay]], CCO; [[Marc Scheling]]; Executive Producer; [[Pierre-Louis Belanger]], Project Director; [[Anthony Gbinigie]], Tech Director.<br>
	LODGINGS: TBD (There are three hotels downtown we generally use.)<br />		LODGINGS: TBD (There are three hotels downtown we generally use.)<br>
	CONTACT: [[Jennifer Tam]] (Me!), <J.Tam@AbstergoEnt.cor>		CONTACT: [[Jennifer Tam]] (Me!), <J.Tam@AbstergoEnt.cor>

	--KEY MESSAGES--<br />		--KEY MESSAGES--<br />
	<nowiki>*</nowiki>HELIX is NOT "Virtual Reality" 00 it is a VIRTUAL EXPERIENCE of ACTUAL HISTORY.<br />		<nowiki>*</nowiki>HELIX is NOT "Virtual Reality" 00 it is a VIRTUAL EXPERIENCE of ACTUAL HISTORY.<br />
	<nowiki>*</nowiki>"History is YOUR playground"<br />		<nowiki>*</nowiki>"History is YOUR playground"<br>
	<nowiki>*</nowiki>HELIX is built on ANIMUS TECHNOLOGY ("[[Abstergo Industries\|Abstergo]]'s proprietary [[Genetic memory\|Genetic Memory]] Extraction Hardware.")<br />		<nowiki>*</nowiki>HELIX is built on ANIMUS TECHNOLOGY ("[[Abstergo Industries\|Abstergo]]'s proprietary [[Genetic memory\|Genetic Memory]] Extraction Hardware.")<br>
	<nowiki>*</nowiki>HELIX is SAFE and COMFORTABLE.<br />		<nowiki>*</nowiki>HELIX is SAFE and COMFORTABLE.<br>
	<nowiki>*</nowiki>ABSTERGO has been developing ANIMUS tech for FOUR DECADES.<br />		<nowiki>*</nowiki>ABSTERGO has been developing ANIMUS tech for FOUR DECADES.<br>
	<nowiki>*</nowiki>ANIMUS Technology is PROPRIETARY. There are currently NO plans to outsource or license this technology to other companies.<br />		<nowiki>*</nowiki>ANIMUS Technology is PROPRIETARY. There are currently NO plans to outsource or license this technology to other companies.<br>
	<nowiki>*</nowiki>Worldwide simultaneous release, Fall 2014.		<nowiki>*</nowiki>Worldwide simultaneous release, Fall 2014.

	--DOs and DON'Ts--<br />		--DOs and DON'Ts--<br>
	DO:<br />		DO:<br />
	<nowiki>*</nowiki>Use words and phrases like "innovative," "immersive," "Total Immersian", "Virtual Experience", "True history," and "The final frontier of pure entertainment."<br />		<nowiki>*</nowiki>Use words and phrases like "innovative," "immersive," "Total Immersian", "Virtual Experience", "True history," and "The final frontier of pure entertainment."<br>
	<nowiki>*</nowiki>Elaborate on our flagship virtual experience: "The [[The Tragedy of Jacques de Molay\|Tragedy]] of [[Jacques de Molay]]" -- 14th Century [[France]]; Last of the [[Templars\|Knights Templar]]; Action, Suspense and Adventure.<br />		<nowiki>*</nowiki>Elaborate on our flagship virtual experience: "The [[The Tragedy of Jacques de Molay\|Tragedy]] of [[Jacques de Molay]]" -- 14th Century [[France]]; Last of the [[Templars\|Knights Templar]]; Action, Suspense and Adventure.<br>
	<nowiki>*</nowiki>Tease our forthcoming features without naming names. Something like "Our forthcoming virtual experiences will explore all sides of history -- good and evil and all the shades in between."<br />		<nowiki>*</nowiki>Tease our forthcoming features without naming names. Something like "Our forthcoming virtual experiences will explore all sides of history -- good and evil and all the shades in between."<br>
	<nowiki>*</nowiki>Spark imagination by asking journalists what time period THEY would like to visit. Ask them if they have any famous people in their ancestral line.<br />		<nowiki>*</nowiki>Spark imagination by asking journalists what time period THEY would like to visit. Ask them if they have any famous people in their ancestral line.<br>
	<nowiki>*</nowiki>Emphasize SAFETY; "Safety is our priority. If this technology wasn't 100 percent stable, we wouldn't release it."<br />		<nowiki>*</nowiki>Emphasize SAFETY; "Safety is our priority. If this technology wasn't 100 percent stable, we wouldn't release it."<br>
	<nowiki>*</nowiki>Expound on the core virtues of HELIX: History, Truth, Immersion, FUN!<br />		<nowiki>*</nowiki>Expound on the core virtues of HELIX: History, Truth, Immersion, FUN!<br>
	<nowiki>*</nowiki>Talk up the HELIX Core Team: Inspired, Hard-working, Experiences; 343 collective years of industry experience!<br />		<nowiki>*</nowiki>Talk up the HELIX Core Team: Inspired, Hard-working, Experiences; 343 collective years of industry experience!<br>
	<nowiki>*</nowiki>Talk up Abstergo Entertainment: The best and the brightest; a studio full of talent; the most talented and creative minds on earth.		<nowiki>*</nowiki>Talk up Abstergo Entertainment: The best and the brightest; a studio full of talent; the most talented and creative minds on earth.

	DON'T:<br />		DON'T:<br>
	<nowiki>*</nowiki>Do not dignify any rumors about the disappearance of past Abstergo Employees with any kind of response. These rumors are scurrilous attempts to tarnish our company's reputation and should be brushed off with a simple "We don't respond to false accusations and crack-pot theories."<br />		<nowiki>*</nowiki>Do not dignify any rumors about the disappearance of past Abstergo Employees with any kind of response. These rumors are scurrilous attempts to tarnish our company's reputation and should be brushed off with a simple "We don't respond to false accusations and crack-pot theories."<br>
	<nowiki>*</nowiki>Do not mention "Data Tracking," "Cortex Monitoring," fMRI-Omega technology, "Hippocampal Shock", "Occipital ghosting", "Brain Death", "Server Bridges", "Rogue Programs", or "[[Erudito]]". These are industry terms what will only raise false alarms in the minds of muckraking entertainment bloggers from San Francisco. The last thing we need is a 60 point hyperventilating headline on the front page of some squawking tech blog proclaiming "ABSTERGO ENTERTAINMENT IS TRYING TO KILL YOU."<br />		<nowiki>*</nowiki>Do not mention "Data Tracking," "Cortex Monitoring," fMRI-Omega technology, "Hippocampal Shock", "Occipital ghosting", "Brain Death", "Server Bridges", "Rogue Programs", or "[[Erudito]]". These are industry terms what will only raise false alarms in the minds of muckraking entertainment bloggers from San Francisco. The last thing we need is a 60 point hyperventilating headline on the front page of some squawking tech blog proclaiming "ABSTERGO ENTERTAINMENT IS TRYING TO KILL YOU."<br>
	<nowiki>*</nowiki>Do not answer questions about Abstergo Industries or its subsidiaries, other than Abstergo Entertainment. Deflect questions of this nature with a simple "I'm here to talk about HELIX as an employee of Abstergo Entertainment," or just a simple "That's not my area of expertise, no comment."<br />		<nowiki>*</nowiki>Do not answer questions about Abstergo Industries or its subsidiaries, other than Abstergo Entertainment. Deflect questions of this nature with a simple "I'm here to talk about HELIX as an employee of Abstergo Entertainment," or just a simple "That's not my area of expertise, no comment."<br>
	<nowiki>*</nowiki>Do not go into specifics about the nature of genetic memory. A simple "Each man and woman on earth carries around some portion of the collective memories and experiences of their ancestors. Abstergo's various technological breakthroughs in the past few decades have led us to a point where we are able to extract, organize, and replay these memories for the public" will suffice.<br />		<nowiki>*</nowiki>Do not go into specifics about the nature of genetic memory. A simple "Each man and woman on earth carries around some portion of the collective memories and experiences of their ancestors. Abstergo's various technological breakthroughs in the past few decades have led us to a point where we are able to extract, organize, and replay these memories for the public" will suffice.<br>
	<nowiki>*</nowiki>Never speak badly of past projects. Spin negatives into positives, E.G. If they say "The film '[[Devils of the Caribbean]]' was a frightful mess of clichés, dime-store moralizing, and pandering stereotypes. Who thought this bucked of bilge water was a good idea?" You say "Certainly we realized very early in production that 'Devils of the Caribbean' would not be the ideal experience for everyone. But for those who want a fun, exciting, and lighthearted look at the [[Golden Age of Piracy]], their ship has come to port."<br />		<nowiki>*</nowiki>Never speak badly of past projects. Spin negatives into positives, E.G. If they say "The film '[[Devils of the Caribbean]]' was a frightful mess of clichés, dime-store moralizing, and pandering stereotypes. Who thought this bucked of bilge water was a good idea?" You say "Certainly we realized very early in production that 'Devils of the Caribbean' would not be the ideal experience for everyone. But for those who want a fun, exciting, and lighthearted look at the [[Golden Age of Piracy]], their ship has come to port."<br>
	<nowiki>*</nowiki>DO NOT CONFIRM co-operative virtual experiences. You MAY say "This is technology we have definitely considered, and are looking into it as we speak." We will be unveiling this feature at a later date.		<nowiki>*</nowiki>DO NOT CONFIRM co-operative virtual experiences. You MAY say "This is technology we have definitely considered, and are looking into it as we speak." We will be unveiling this feature at a later date.
	{{DEFAULTSORT:03. "Helix" Marketing Strategy Memo}}		{{DEFAULTSORT:03. "Helix" Marketing Strategy Memo}}